The home for the alliance will be it’s website, with a focus on education, integrity and innovation in vodka. The site’s vodka directory will be the most exhaustive of it’s kind and will serve as a great exploration area for consumers, providing clarified information about base ingredients and production methods.
Visitors will be inspired to try brand new products and ways to taste them through cocktail recipes submitted by the best bartenders and mixologists from around the world.
There will also be a large trade section which will cover the whole category, providing education on vodka trends, GVA market research, attending events and activations.
Vodka brands are able to sign-up as members which provide various benefits including: larger directory entries, exclusive membership education sections, GVA event support and promotion.
Ben Lindsay, co-founder of The Global Vodka Alliance and vodka expert, says: “We’re delighted to have worked with one of London’s finest digital agencies, Red Snapper, on the website. This is a positive and very exciting step for vodka as a category, having a place to promote the world’s most versatile spirit in new, engaging and progressive ways will move the category forward and we can’t wait to see where it will go.”